Yin Yang Studio
YinYang Studio is not just another fitness space — it's a practice designed to align body, mind, and music.
Located in the heart of Sant Andreu, Barcelona, this new boutique studio offers Barre, Pilates, and Stretch classes curated around rhythm.
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My role focused on expanding the graphic concept designed by Garbo Studios into a living, breathing brand narrative — crafting the communication strategy to stretch beyond aesthetics and root the brand in meaning.
I worked on shaping the brand’s strategic foundation: defining its core positioning, values, brand voice, and territories to stand out in the wellness landscape.
Somos una comunidad que vibra, al mismo ritmo
We crafted YinYang as a space that celebrates contrast — intensity and calm, strength and softness — and designed a communication ecosystem that speaks to modern women seeking balance, community, and joy in movement.
From strategic messaging to launch content, community-building ideas, and music-driven storytelling, YinYang is built to resonate with a tribe that trains not just harder, but wiser — to the beat of their own rhythm.
