Work experience
In my 17 years in the industry, I’ve seen things from every angle. I’ve worked at brand agency, I’ve lead communication departments and now as independent consultant, all of which give me a uniquely global perspective.
I’ve extensive experience successfully leading, mentoring, and developing creative teams, resulting in optimal performances and collaborative work environments.
Worth highlighting is my 4 years at nanimarquina as Head of Marketing, Communications and Press, my time at Bershka as Communications Manager and Brand Consultant / Art director at Nomon design. Also the year I taught ‘Design Management’ at ESDI to young generations.
It goes without saying that I am continously inspired by the amazing work of my clients and colleagues.
Services
Branding
Brand positioning & concept
Naming
Identity
Creative Direction
Art Direction
From conceptualization to completion: photos & AI-powered 3D visualization.
Brand activation & Communication:
Digital
Website design
Social media strategy & content creation
Email marketing
Offline
Editorial design: Catalogue, brochure, corporate presentation…
Brand experience: product launch, press event, exhibition booth…
Contact
Manifesto
1
Design must have
I don't believe in empty aesthetics.
For me, design only makes sense when it serves
a narrative, an identity, and a clear intention.
Every visual choice should answer a why.
2
doesn’t mean less
I work with both established firms and emerging projects with the same level of care and precision.
I don’t believe the size or budget of a company should determine its right to a well-crafted brand.
3
Strategy & sensitivity are not
I reject the idea that rational thinking and creativity are mutually exclusive.
My approach combines analytical thinking, strategic direction, and aesthetic sensitivity
as parts of one seamless process.
4
enriches the creative process
Living and working from Abu Dhabi has only confirmed the immense value of crossing perspectives, styles, and cultural references.
5
Consulting is about
To me, branding is not just a visual delivery —it's a relationship built on trust.
I offer direction, empathy and guidance throughout the entire process, through real, thoughtful partnership.
6
is the ultimate expression
I admire what’s made by hand, with time and intention.
I celebrate spontaneity, imperfection, and the kind of honesty that reveals what is real.
That’s why I connect so deeply with projects like Cotlin Raw.
Some of the clients I've worked with
